Prezi Facts and Figures: In most presentations – whether created with Prezi, PowerPoint or Keynote – you show data and facts to substantiate your statement. Well, if you’ve spent hours painstakingly collecting and analyzing the data, you should be able to present that information in an understandable way for your audience.
If you are one of those people who believe that data does not need to be presented appropriately, then it is time for you to rethink this attitude. If your audience can not understand your charts and spreadsheets, your message will be watered down. Remember that 90% of the information we process is taken through the eyes. So, there is some truth to the statement that 1 picture says more than a thousand words ….
How should you present your data? We have put together 3 tips to help you in such situations.
1. Tell a story
People love stories – it’s that easy! For thousands of years information has been passed on in the form of stories. Stories are easy to classify, which is why they make up nearly 2/3 of our daily conversations. Thus, it is obvious that storytelling is a very suitable form of presenting statistics and data in an understandable way. Now say: how is a story made from MY data? First of all, you need to understand which parts of your statement rely on that data, or vice versa: find out the essential part of the data that you want to reinforce with a visual presentation.
For example, if you’re talking about the effectiveness of a new cancer drug, build a story around the numbers. For example, you can tell a story regarding:
a particular patient whose cancer type it can influence
current or older methods that have brought less desired results
Stories from studies that support the described benefits
2. Keep your data simple and clear
Are you convinced that the more information you provide, the more your audience will engage with your presentation? If so, you should change your way of thinking. The central idea of charts and tables is to transform complex data into digestible information bits. Take a critical look at your facts and figures and remove things that are not relevant to the core message. We’ve talked about it many times in our Prezi workshops, but here we do again: delete everything from the slide / path point, which does not help your audience understand your message.
Here’s an example: Let’s say you and your management team want to explore an unexplored part of the market. Try to focus on the important statistics. This could be a sales comparison or comparison of market shares of a similar product over brands in a particular region. If you choose a clear approach, you can easily visualize the situation by listing product sales, growth opportunities and main competitor statistics.
3. Visualize your data
Reduce the amount of text when presenting research reports and resulting numbers. Try to let your pictures speak for themselves. Use pie or bar charts to better illustrate data. Few people in your audience like table formats, which are often too dry and boring. Pictorials in the form of simple graphics, images, theme maps, interactive or animated graphics, and other visuals have a much bigger impact. By visualizing and linking data or content, your audience will be able to draw conclusions and understand your message.
Always keep in mind the reason for using your statistics: they should help to achieve the desired result. So, always make sure that your data is 1) relevant to your core message and 2) there is a clear path to a call-to-action at the end of your presentation.
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